OUR AGENDA
IN THIS MASTERCLASS, YOU WILL DISCOVER...
WHAT TO
PITCH
This is the first roadblock that you may have when it comes to pitching yourself for a media opportunity.
Understanding what makes your story media-worthy and knowing how to present it to the media, is the first place you need to start.
WHO TO
PITCH
Once you have a media-worthy story, the next step in the system will help you position yourself as the clear choice.
You have to determine WHO to pitch, what to specifically OFFER each media outlet, and answer the WIIFM (what's in it for me) for them.
HOW TO BE UNFORGETTABLE
Once you get that media opportunity, you want to be unforgettable to both that media outlet AND the audience!
Mastering the ability to make the audience fall in love with you, whether you have 2 or 20 minutes in the spotlight, is key.
HOW TO LEVERAGE THE MEDIA ATTENTION
Being featured on TV can increase your credibility, authority and profitability.
Turn that newfound media attention and visibility into a wave of new opportunities.
Including new clients, partnerships, sponsorships, speaking engagements, philanthropy projects, and more.