WHAT TO

PITCH

This is the first roadblock that you may have when it comes to pitching yourself for a media opportunity.

Understanding what makes your story media-worthy and knowing how to present it to the media, is the first place you need to start.

WHO TO

PITCH

Once you have a media-worthy story, the next step in the system will help you position yourself as the clear choice.

You have to determine WHO to pitch, what to specifically OFFER each media outlet, and answer the WIIFM (what's in it for me) for them.

HOW TO BE UNFORGETTABLE

Once you get that media opportunity, you want to be unforgettable to both that media outlet AND the audience!

Mastering the ability to make the audience fall in love with you, whether you have 2 or 20 minutes in the spotlight, is key.

HOW TO LEVERAGE THE MEDIA ATTENTION

Being featured on TV can increase your credibility, authority and profitability.

Turn that newfound media attention and visibility into a wave of new opportunities.

Including new clients, partnerships, sponsorships, speaking engagements, philanthropy projects, and more.